Senior Performance Marketer US Healthcare Inbound Lead Generation & Call Funnel
Category: Advertising Expert
Job Description
I am looking for an experienced Senior Performance Marketer / Lead Generation Specialist to help build an inbound customer acquisition system for a US-based healthcare/pharmacy campaign.The objective is to generate qualified inbound prospects and phone calls from the United States and ultimately connect qualified prospects with our call center.
Target Market
We are currently targeting people who may have an active/open Workers' Compensation claim.
Initial target states include 22 different US states.
We do NOT necessarily want to launch all states immediately. I want the freelancer to analyze the market and recommend the best 3–5 states to test first.
I want to build
Paid traffic / compliant acquisition source
↓
Landing page / funnel
↓
Prospect submits basic information or initiates a phone call
↓
Call tracking + lead tracking
↓
Our call center qualifies the prospect
↓
Qualified prospects are live transferred to the pharmacy
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Pharmacy enrollment
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Track enrollment and long-term customer value
Initial Project
The first phase should include:
Campaign/market research
Competitor and keyword research
Recommendation of the best initial states
Acquisition strategy
Landing page/funnel strategy
Tracking architecture
Call tracking setup
Initial campaign setup
Conversion tracking
Launch and optimization
I am looking for someone who can eventually manage the campaign on an ongoing basis if the initial test produces profitable results
Important
This is NOT a social media management job.
I am not looking for someone who simply creates Facebook posts or boosts advertisements.
I need someone who understands performance marketing, lead funnels, inbound calls, tracking, qualification and conversion economics.
The freelancer must use truthful and compliant advertising practices and must not attempt to bypass Google/Meta advertising policies.
Please do not apply if your experience is only general social media marketing.
Job Skills
Google Ads / Google Search
Meta Ads
US lead generation
Inbound call generation
Landing page/funnel creation
Conversion rate optimization
Call tracking
Google Analytics / GTM
CRM and lead tracking
GoHighLevel, CallRail, WhatConverts, Twilio, CallTrackingMetrics or similar platforms
Conversion tracking and attribution
Experience with high-intent lead generation
Questions
1. Have you personally generated inbound phone calls for US businesses using Google Ads or Meta Ads? Please provide an example, including approximate ad spend and cost per qualified call if possible.
2. Have you worked on US healthcare, pharmacy, workers' compensation, personal injury, insurance, legal or another regulated lead-generation campaign? Explain exactly what you did.
3. What call-tracking platform have you used? (CallRail, WhatConverts, Invoca, CallTrackingMetrics, Twilio, GoHighLevel, etc.)
4. If you were given a $1,000 initial advertising budget for this campaign, how would you use it to determine whether the campaign can produce profitable customers? Give me your exact testing strategy.
5. Which 3–5 states would you test first for this campaign and why?
6. How would you track the complete funnel from ad click → landing page → phone call → qualified call → live transfer → pharmacy enrollment?
7. Please provide 2–3 examples of previous US lead-generation campaigns you personally managed. Include your role, traffic source, approximate monthly spend and results.
8. What would you need from me before you could start?
Who Applied Average Bid: $184
