Social media marketing

Job Description

7-1-26
Digital Marketing Manager

Organic Growth & Audience Development
Company Overview

Paragon CUT is a U.S.-based entertainment conglomerate. This is a small online startup company. Here is a list of six of the most relevant entities.

ParagonCUTBooks.com
ParagonCUTBeauties.com
ParagonCUTStudios.com
DrDebonair.VIP
MrAnalytical.VIP
[email protected]

SOME of the SOCIAL MEDIA LINKS

Dr. Debonair

https://drdebonair.vip
https://www.facebook.com/Dr.Debonair.Official
https://www.linkedin.com/company/106356943/admin/dashboard/
https://www.instagram.com/thedr.debonair/
https://www.youtube.com/@Dr.Debonair




Paragon CUT Books
https://paragoncutbooks.com
https://www.facebook.com/ParagonCUTBooks
https://www.linkedin.com/company/106356943/admin/dashboard/
https://www.instagram.com/paragoncutbooks/
https://www.youtube.com/channel/UCGrp4GLG7otr28E21OwmRSQ
Our primary objective is to build a large organic audience and convert that audience into customers through the sale of books and related products. Social media growth is an important part of our strategy, but it is not the ultimate objective.


YOU MUST BE ABLE TO SPEAK ENGLISH WELL ENOUGH THAT YOU CAN UNDERSTAND ME AND I CAN UNDERSTAND YOU.


Position Summary
We are seeking an experienced Digital Marketing Manager to take ownership of our organic digital marketing strategy.
This position is intended for a professional who already possesses a proven, repeatable methodology for growing brands organically. We are not seeking someone who plans to learn digital marketing while working on our projects.
The successful candidate will be expected to diagnose problems, develop solutions, execute strategy, analyze performance, and continuously optimize results across multiple digital platforms.
Platforms
The Digital Marketing Manager will oversee the company's organic growth strategy across:
• YouTube
• Instagram
• Facebook
• TikTok
• Pinterest
• LinkedIn
Additional platforms may be added as the company expands.
Primary Responsibilities
Responsibilities include, but are not limited to:
• Develop and execute the overall organic marketing strategy.
• Build brand awareness.
• Grow qualified audiences.
• Increase engagement.
• Improve organic reach.
• Increase website traffic.
• Increase book sales through organic marketing.
• Develop platform-specific strategies.
• Create and manage content calendars.
• Coordinate content production.
• Optimize titles, thumbnails, descriptions, keywords, hashtags, SEO, and metadata.
• Conduct audience research.
• Conduct competitor research.
• Monitor industry trends and algorithm changes.
• Analyze performance metrics.
• Conduct A/B testing.
• Troubleshoot underperforming campaigns.
• Implement improvements quickly.
• Continuously optimize the company's digital marketing strategy.
This is a strategic role—not simply a content posting position.
Required Qualifications
Applicants should possess:
• Proven experience growing brands organically.
• Strong knowledge of YouTube SEO and audience development.
• Strong knowledge of Instagram, TikTok, Facebook, Pinterest, and LinkedIn organic marketing.
• Experience interpreting analytics and making data-driven decisions.
• Experience developing and executing comprehensive digital marketing strategies.
• Strong written and spoken English.
• English proficiency sufficient to communicate clearly and professionally during video meetings.
• Ability to work independently with minimal supervision.
Required Soft Skills
Applicants should demonstrate the following professional qualities:
• Intelligent and analytical thinker.
• Excellent verbal and written communication skills.
• Reliable and dependable.
• Professional in conduct and appearance.
• Strong problem-solving ability.
• Able to follow detailed instructions accurately.
• Well organized.
• Self-motivated.
• Accountable for results.
• Proactive rather than reactive.
• Able to prioritize work effectively.
• Honest and trustworthy.
• Committed to continuous improvement.
Experience Required
Applicants should provide evidence of previous success, including:
• Brands or channels managed.
• Before-and-after growth metrics.
• Analytics demonstrating measurable results.
• Specific responsibilities performed.
• Explanation of the strategies used to achieve those results.
Applicants should be prepared to discuss previous campaigns in detail during the interview process.
Problem Solving & Strategic Thinking
This position requires much more than routine content publishing.
The successful candidate must be capable of:
• Identifying performance problems.
• Determining root causes.
• Developing practical solutions.
• Implementing corrective actions quickly.
• Measuring results.
• Continuously testing, refining, and improving strategy.
When results fall short of expectations, the Digital Marketing Manager is expected to pivot quickly rather than continuing ineffective strategies.
Performance Expectations
Performance will be evaluated using measurable Key Performance Indicators (KPIs).
At the beginning of the engagement, both parties will establish reasonable monthly performance objectives based on the current status of each platform.
Performance metrics may include:
• Subscriber growth
• Follower growth
• Organic reach
• Watch hours
• Audience engagement
• Website traffic
• Email subscribers
• Book sales
• Other mutually agreed performance indicators
Performance goals should be ambitious, measurable, and realistic.
Communication
The successful candidate will be expected to:
• Communicate professionally.
• Respond promptly to messages.
• Participate in scheduled strategy meetings.
• Provide regular progress reports.
• Proactively communicate problems together with proposed solutions.
Timely communication is an essential requirement of this position.
Compensation
Compensation consists of two components.
Monthly Fixed Payment
A fixed monthly payment of $120 will be provided for managing the company's digital marketing operations.
PLUS… YOU WILL GET A ROYALTY
Royalty
The Digital Marketing Manager will also receive royalty-based compensation tied to qualifying book sales. Up to $400 a month, which far exceeds the value of the work. This is extra money, free bonus money as thanks and appreciation for doing a good job and helping our start up with a modest budget. Specific royalty terms will be discussed during the interview process.
This compensation structure is intended to align the long-term interests of both parties.
What We Are Looking For
We are seeking someone who takes ownership of their work and consistently produces measurable business results.
The ideal candidate:
• Thinks strategically.
• Solves problems independently.
• Learns continuously.
• Communicates effectively.
• Executes efficiently.
• Accepts accountability.
• Focuses on measurable outcomes rather than activity alone.
Interview Process
A live video interview is required for all applicants.
Applicants who are unwilling or unable to participate in a video interview will not be considered.
Communication by text message alone is not sufficient for this position.
Application Requirements
Applicants should submit:
• Resume
• Portfolio
• Examples of channels or brands previously managed
• Analytics demonstrating measurable growth
• Description of their organic growth methodology
• Brief explanation of how they would approach growing a brand similar to Dr. Debonair
Only applicants with relevant experience and verifiable results will be considered.

Thank you!

Dan
MY work hours are approximately 8am to approximately 7pm everyday PACIFIC TIME.

Job Skills

Everything under the category under the umbrella of social media marketing. Organic social media marketing

Questions

Can you guarantee results?

Who Applied Average Bid: $58.75

Work History