Logo Design

in 2 days, with 2 revisions

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Service Description

Client Brief: SK Collection was a new online clothing boutique. They needed a logo that felt soft, feminine, and matched their nude-toned, handmade-style collection. Their target audience was women aged 18-35.The Challenge: The client didn’t want a corporate or aggressive look. They wanted a “boutique, cozy, and personal” vibe that would stand out on Instagram.My Solution: Icon: Designed a minimalist clothes hanger with vintage curly details. A small heart was placed in the center to convey “fashion with love” and a handpicked feel.Colors: Used a terracotta brown and soft nude beige palette. These colors are calm, elegant, and very on-trend for modern boutique brands.Font: Chose a handwritten cursive script to make the brand feel friendly, personal, and approachable, instead of like a big company.