Facebook AD Creative Designer

Job Description

We are looking for an experienced Graphic Designer specializing in Facebook ad creatives to design high-converting ad visuals for multiple brands. The ideal candidate must have a deep understanding of what works on Meta platforms (Facebook & Instagram), a solid grasp of design psychology, and the ability to produce scroll-stopping, conversion-oriented creatives.

You will work closely with our performance marketing team and brand managers to deliver compelling static and motion creatives optimized for ad campaigns.

✅ Key Responsibilities:
Design Facebook and Instagram ad creatives (static and/or animated).

Understand brand tone, messaging, and campaign objectives.

Follow Meta Ads design best practices and ad policies.

A/B test variations of ad creatives.

Incorporate feedback and make timely revisions.

Collaborate with the ad team for ongoing campaigns.

Job Skills

? Required Skills:
Strong proficiency in Adobe Photoshop, Illustrator, Canva, or Figma.

Deep understanding of Facebook Ad design principles.

Knowledge of ad specs, placements, and formats for Meta Ads.

Experience creating carousel, single image, video, and story creatives.

Understanding of CTAs, text overlays, and thumb-stopping design.

Motion design (Adobe After Effects or similar) is a plus.

Questions

✅ Experience & Portfolio
How long have you been designing Facebook ad creatives professionally?

Can you share 3–5 of your best-performing ad creatives and explain the campaign goals behind them?

Have you worked with any e-commerce or service-based brands? If yes, what kind of creatives did you make for them?

Have your designs been part of ad campaigns with measurable results (like ROAS, CTR, CPM)? Can you share examples?

? Strategy & Approach
What’s your approach when designing a new ad creative for a client who wants conversions (sales or leads)?

How do you balance visual appeal with clarity of message and call-to-action in your ads?

How do you adapt a creative for different placements (Feed, Stories, Reels, Audience Network)?

What’s your process for creating A/B variations of an ad creative?

? Design Skills & Tools
Which tools do you mainly use for static and animated Facebook ad creatives?

Are you comfortable designing for Canva, Photoshop, or Figma as per brand requirements?

Do you create animated or motion ad creatives? If yes, which software do you use (e.g., After Effects, Premiere Pro)?

How do you make sure your creatives comply with Facebook ad policies?

Who Applied Average Bid: Rs.19066.25

Work History