Google ads for Non-Profit

Job Description

Project Title:
Expert Google Ads Manager for Non-Profit Organization

Organization Overview:
We are a dedicated non-profit organization committed to making a positive impact worldwide. Our mission is to serve our community and support global causes through various initiatives, utilizing the power of digital platforms to spread awareness and foster engagement.

Project Overview:
As part of our digital outreach strategy, we receive a monthly Google Ads grant of $10,000, which allows us to advertise our initiatives to a global audience at no cost. However, due to current financial constraints, we are seeking an expert Google Ads manager who can leverage this grant effectively to help maximize the reach and impact of our campaigns.

What We’re Looking For:
We are seeking a skilled and experienced Google Ads professional who has a proven track record of managing and optimizing Google Ads campaigns, particularly for non-profits or organizations with similar advertising grants. Your expertise will be crucial in ensuring that we achieve measurable results, such as increased website traffic, higher engagement rates, and greater awareness of our causes.

Key Responsibilities:
- Develop, implement, and optimize Google Ads campaigns within the $10,000/month Google Ads grant.
- Ensure campaigns align with our mission and resonate with target audiences.
- Track and report on key performance metrics (e.g., impressions, clicks, conversions).
- Identify areas for improvement and adjust strategies accordingly to enhance ad performance.
- Ensure compliance with Google Ads grant guidelines.

Compensation Model:
Given our current financial situation, we are offering a performance-based compensation structure. Payment will be provided based on the results achieved through the campaigns. We believe this partnership will benefit both parties, as your skills will help us reach a broader audience, and successful outcomes will lead to compensation based on those results.

Ideal Candidate:
- Proven experience managing Google Ads campaigns, especially with non-profit organizations.
- Strong knowledge of Google Ads grant guidelines and best practices.
- Ability to create and optimize ads that drive results.
- Passion for serving the community and contributing to meaningful causes.

Why Join Us?
This is an opportunity to use your advertising expertise to contribute to a greater cause. By joining our team, you’ll play a key role in amplifying our message and driving real change. Together, we can make a significant impact, helping those in need and fostering a global community dedicated to making the world a better place.

Application Process:
If you’re interested in partnering with us and are confident in your ability to deliver results, we’d love to hear from you! Please provide your resume, portfolio of successful campaigns, and any relevant experience with Google Ads grants.

Job Skills

Google Ads Certification
Campaign Management
Keyword Research and Selection
Ad Copywriting and Creative Development
Bid Management and Optimization
Budget Allocation and Management
Analytics and Performance Reporting
A/B Testing and Experimentation
Conversion Tracking and Attribution
Audience Targeting and Segmentation
Compliance with Google Ads Grant Guidelines
Data Analysis and Interpretation
Strategic Planning and Execution
Knowledge of Non-Profit Sector Marketing
SEO Fundamentals
Remarketing and Retargeting Strategies
Landing Page Optimization
Strong Communication and Collaboration Skills
Problem-Solving and Adaptability
Familiarity with Google Analytics

Questions

Please describe a Google Ads campaign you have managed for a non-profit organization or a project with a similar advertising grant?

How have you optimized Google Ads campaigns to enhance performance while ensuring compliance with Google Ads grant guidelines?

What measurable outcomes did your previous Google Ads campaigns achieve, and how did these results impact the organization?

Given our $10,000 monthly Google Ads grant, how would you allocate the budget across different campaigns or initiatives to maximize reach and impact? Please explain your rationale.

Are you comfortable beginning your role with us on a volunteer basis, with the understanding that the organization will provide financial compensation for your work at a later stage?

Additionally, are you willing to commit to a long-term partnership to support our ongoing initiatives?

Work History