Muhammad Azam Khan

My Technical Skills & Expertise: Server-Side Tracking (sGTM): Expert in Stape.io and Google Cloud Platform (GCP) configurations, custom subdomains, and bypassing client-side ad blockers. Conversion APIs (CAPI): Deep integrations for Facebook/Meta CAPI, Google Ads Enhanced Conversions & Offline Conversions. Data Accuracy & Optimization: First-party cookie extension (bypassing Safari's 7-day limits), precise event deduplication, and maximizing Event Match Quality (EMQ). Web Analytics & Tagging: Advanced Google Analytics 4 (GA4) e-commerce architecture, complex Google Tag Manager (GTM) setups, custom event tracking, and cross-domain tracking. Privacy Compliance: Seamless implementation of Google Consent Mode v2, GDPR, and CCPA compliant tracking rules. Data Visualization: Aggregating complex raw data into clear, real-time Looker Studio dashboards. I bridge the gap between technical code and business growth, ensuring your marketing platforms get the exact, accurate data they need to perform optimally.